NATIONAL TAX SERVICE 40TH ANNIVERSARY, 2006

















Identity proposal (unimplemented)
Client: NTS, Korea
Keywords: Anniversary, First brass coin (with a hole in the middle),
Sun, Future, Four visions, Neosans

I tried to express the vision of the National Tax Service, a take-off to the
first class customer-oriented authority, on its 40th anniversary. The ‘0’ of ‘40’
is expressing ‘YupCheon’ which was the first coin of Korea. Moreover, it contains
the meaning of visions and missions through the expression of self-radiation.
I have selected ‘YupCheon’ for this motive as it could represent the positive image
of the tax administration by sharing the main role of treating monetary affairs.